Why Netflix Should Scare You More Than It Does

I’m a fan of Netflix. Many of my favorite shows and movies of the last year have come from the company. I find using the service to be intuitive and the design often to be beautiful.

But during my time covering the company over the last few years, I’ve noticed a troubling trend: Almost nobody has a bad thing to say about Netflix.

A company with well over 100 million paid subscribers worldwide and a share price well over $300 gets almost no mainstream criticism at all. Sure, sometimes people ― including myself ― will rag on the company’s habit of releasing terrible movies every once in awhile, but it’s all in good fun with a friend that we love.

Any damning criticism fails to stick. And when a controversy does happen, it’s not like we’re all just going to quit Netflix. The service has become a bona fide daily habit across the globe. Collectively, subscribers reportedly stream around 140 million hours of video a day. We’re not leaving anytime soon. All we can do is hope to reshape it into something that serves us better.

And so I’ve decided to bring your attention to a few reasons why I’ve fallen out of unconditional love with this incredibly successful corporation.

Earlier this year, Netflix co-founder, chairman and CEO Reed Hastings made a statement that I think should have rung more alarm bells than it did.

“‘13 Reasons Why’ has been enormously popular and successful,” Hastings said during a meeting with shareholders. “It is controversial. But nobody has to watch it.”

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