Why Burger King is selling $1 tacos nationwide

Move over Whopper, it’s taco time.

Burger King is now selling $1 BK Crispy Tacos for a limited period of time.

In a move that’s sure to delight the late-night bar crowd, BK is aiming to compete with Taco Bell and Chipotle by getting into the Mexican fast-food game.

It’s not yet known how long the BK Crispy Tacos — which were test-marketed in Western states — will be available.

“We’ve seen success with tacos in those [initial] restaurants and knew it was time to bring this West Coast favorite nationwide,” Chris Finazzo, president of North America for Burger King, says in a statement.

Fast-food chains are increasingly using limited-time menu items to build hype — and tacos are a “very popular” way to “get a slice of that action,” Neil Saunders, managing director of GlobalData Retail, a research and consulting firm, tells CNN.

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