Lights, camera, dinner.
Restaurants are being designed with Instagram in mind as owners pay upwards of $5,000 to create special tables and lighting tailored to making food look as good as it tastes — no filter necessary.
For the second iteration of Boston Chops DTX, a new steakhouse coming to downtown Boston next month, a big challenge for owner and chef Chris Coombs was making the dimly-lit, windowless 11,000-square-foot space that was formerly a bank lobby appeal to social media savvy diners.
“I’ve always been the type of chef that believes you eat with your eyes first. In the last few years you eat with your eyes first, your lens second and then your mouth,” Coombs tells Moneyish.
The steakhouse is known for its photogenic comfort food marvels like the pork belly mac and cheese, butternut squash ravioli or a tower of crispy fried onion rings seen all over Insta. But getting steak, the main event, to look pretty is tough.
“Beef has always been a challenging subject to shoot because it doesn’t have that beautiful brightness like beets, carrots or greens. Any help with good lighting is a plus,” says Coombs.