Jeff Bezos aims Blue Origin at the Moon

Today at a packed event blocks from the White House, Jeff Bezos took the stage in front of select members of the media, executives, government officials and a gaggle of middle schoolers to reveal new details of his plan to get to the Moon by 2024.

Blue Origin  is going to send humans to space on New Shepard later this year and has unveiled a lunar lander, called “Blue Moon,” to access the resource-rich lunar surface, Bezos said.

Setting the stage with Neil Armstrong’s  famous words as the first man to walk on the moon, Bezos took to the stage to explain his vision of answering a very simple question. Given the finite resources available to humanity, “where would a trillion humans live?”

For Bezos, the only impediment to this space utopia comes down to a mundane roadblock that the founder of Amazon  knows all-too-well — the lack of logistics and infrastructure to drive down costs.

“My generation’s job is to build the infrastructure,” said Bezos. “We’re going to build the road to space.”

According to NASA and the U.S. government, that road is going to go through the Moon, which is one reason Bezos unveiled the lunar lander today.

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