Investing in Bitcoin is all well and good. But another digital currency will let you invest in something priceless: your health.
Sweatcoin, an app that’s dominated the app marketplace in recent months, allows its users to cash in their “steps” for exercise-related goodies, such as Fitbits, workout classes and gear. For every 1,000 steps, the user earns .95 “sweatcoins,” according to DigitalTrends.com.
It’s become so popular that an unofficial black market trading floor has emerged on Reddit, with users offering to sell their sweatcoins for real money on PayPal.
The London-based startup company told the New York Times that there are still some kinks to work out — for example, the app only tracks outdoor steps and some users are annoyed that their treadmill time doesn’t count.
Still, Sweatcoin has proven impressively successful at incentivizing fitness so far: The app’s been at the top of the charts since the summer and was only recently eclipsed in Apple’s App Store by Google’s “Arts and Culture” selfie app, which allows users to match their selfies with works of art.