Google is celebrating the twentieth birthday of its search engine, and is continuing to make changes to the way we find information. Searches are getting more visual, and the results that Google delivers need to cater to what we’re looking for — like a stunning gown Jennifer Lopez wore at a red carpet, for example. Google will launch Featured Videos and further emphasize its existing AMP Stories in search. It’ll also bring Google Lens to its image results so you can do more with the photos you find on the search engine.
Featured Videos will show animated previews of relevant results within the feed. If you’re looking up attractions in New York, for example, a carousel of videos will show up about a third down the page, so you can get a clearer idea of how the physical landmark looks. Cathy Edwards, head of Google Images, told Engadget that the system will scan high quality videos to identify landmarks or things of interest to highlight just what was relevant to your search.
Say you’re looking for the Eiffel Tower, for example, and Google knows there’s a really good, high-quality video featuring attractions in France. The system can pick out just the footage on the tower itself, leaving out other bits like the Arc de Triomphe, for instance. Before, Google would simply show you a supercut preview of the video without focusing on your specific search terms.
Starting today, AMP Stories will also be more deeply integrated in the results, and show up near the top of the page. In an example during the keynote, an AMP Story about Awkwafina appeared at the bottom of her biographical card, after a Wikipedia summary. After tapping the card for her story, you’ll see a set of full-screen pictures (or video) with text overlaid — just like existing AMP Stories. Currently, this will only show up on mobile browsers and on results about “notable people.”