Facebook suspends another data company

Facebook has suspended another data analytics company following allegations that it misled its users over how their personal details would be used.

“These are serious claims and we have suspended Cubeyou from Facebook while we investigate them,” it said in a statement. “If they refuse or fail our audit, their apps will be banned from Facebook.”

CNBC was first to report on Sunday that Cubeyou collected information about Facebook users through quizzes offered on an app called “You Are What You Like,” but was not transparent about how the data would be shared with marketers.

Related: Facebook suspends Canadian political data firm

Cubeyou denied that it had misled Facebook users, saying they had agreed to the use of their data for both academic and business research purposes. It said the CNBC report contained “numerous errors.”

“Cubeyou takes great care to collect data in compliance with all relevant privacy provisions and laws,” it said in a statement.

The accusations are similar to those made against Cambridge Analytica, which Facebook says may have accessed data on as many as 87 million users.

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