It’s a familiar — and frustrating — experience: Planning a trip and checking airfares every few days, waiting for the perfect price to appear. Finding the opportune moment to buy is no easy feat.
Plane ticket costs fluctuate constantly. In fact, during the typical 11-month period a flight is listed, the price changes every four and a half days on average, according to CheapAir.com’s annual airfare study.
So when is the optimal time to book? That depends on where and when you plan to travel. While there’s no sure bet, we’re offering some guidance to help you out.
Domestic flights (within the continental U.S.)
When: Between 21 and 105 days in advance; in particular, 54 days in advance.
Why: Airlines tend to price flights on the higher side at first, because there’s not yet a strong sense of the market demand, says Patrick Surry, chief data scientist at Hopper, an airfare analysis app. After that, it’s simple economics: If demand is low, prices fall. If it’s high, prices get higher. Wait too long, seats fill up and the costs increase. “So there’s usually that sweet spot — two, three, four months in advance — depending on where you’re flying to,” Surry says.
What to expect: Spikes and dips in cost still occur, but your best chance to secure a ticket on the cheaper end lies within this window, according to the CheapAir study. You may have fewer seats and routes to choose from compared with when the flight was first announced, but competition, and therefore sales, will likely heat up.
When: Between 59 and 119 days in advance, depending on the region. Here’s a breakdown of the best times on average:
- Canada: 59 days in advance
- Mexico and Central America: 61 days in advance
- Caribbean: 76 days in advance
- South America: 81 days in advance
- South Pacific: 89 days in advance
- Asia: 90 days in advance
- Europe: 99 days in advance
- Africa and the Middle East: 119 days in advance
Why: The prime booking window for international trips is farther out than for domestic excursions, in part because these flights are generally costlier. The more expensive the purchase, the earlier the typical person plans, Surry says. If seats are grabbed early, that leaves a longer period for airlines to hike up prices for the remaining supply. Another explanation is that international fares are especially prone to seasonal variations. “So buying the lowest fare in high season as soon as dates are firm is generally a wise course of action,” said Robert Mann, president of R.W. Mann & Company, an airline industry analysis and consulting firm, in an email.
What to expect: Frequent, sometimes drastic, shifts in ticket costs.
Best days of the week to book
When: Wednesday and Thursday
Why: Computers normally control airline ticket prices using complex algorithms, which makes it difficult to predict the exact day when fares are lowest. However, humans decide when to schedule flash sales — short-lived deals that usually last a day or two — and these often pop up during the week, Surry says. This could explain why more destinations — in both domestic and international markets — see their lowest fares on Wednesdays and Thursdays than any other days, according to a study conducted by Hopper.