The final sizzle reel has run at CinemaCon 2017, the annual convention for theater owners.
Each year, Hollywood studios pack their stars on private planes to Vegas and trot them onstage as they unveil their upcoming movie slates to generate excitement among exhibitors.
Winners and losers from the four days of festivities, which wrapped Thursday night.
Biggest growth profession: Screen assassin
The killing game had a killer year. Charlize Theron promoted Atomic Blonde (in theaters July 28), where she works a British accent but lets the guns do the talking as MI6’s most lethal assassin. Jennifer Lawrence is getting in the game as a ballerina recruited into a secretive Russian spy agency, using her body as a weapon in Red Sparrow (Nov. 10).
Also talked up: The humor-filled The Hitman’s Bodyguard (Aug. 18), with Ryan Reynolds and Samuel L. Jackson, which screened in its entirety, and American Assassin (Sept. 15), featuring Dylan O’Brien as a skilled wannabe killer undergoing CIA training.
Star of the year: The Rock
Dwayne Johnson used a private jet like mortals use Uber. He led the onstage goofing Monday with his co-stars to promote the big holiday offering Jumanji(Dec. 22), then jetted to Los Angeles to shoot Ballers. He repeated this Tuesday to talk up the R-rated comedy Baywatch (May 26) with a stage filled with red-suited lifeguards and co-stars such as Zac Efron.
Johnson missed out on making it a trifecta. He was notably absent from the presentation for The Fate of the Furious (April 14), which had only one alpha star: Vin Diesel.