Apple may release branded headphones despite owning Beats

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Apple may soon enter the high-end headphone business.

The iPhone maker — despite the fact that it shelled out $3 billion in 2014 to acquire Dr. Dre’s Beats headphones label — may be releasing a pair of luxury headphones under its own brand as soon as this year, according to an analyst.

In a note to investors this weekend, KGI Securities analyst Ming-Chi Kuo said that Apple’s plan is to create a product that will “be as convenient as AirPods with better sound quality.”

The new headphones are expected to be priced “higher than AirPods,” which retail at $159 and are one of Apple’s best-selling products.

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