Amazon is hard at work on a new brain for its popular Alexa virtual assistant.
The e-commerce giant is designing an artificial intelligence chip that will allow its line of Alexa-enabled Echo devices to more quickly process commands and queries, according to a Monday report by The Information.
This would put Amazon on an even playing field with rivals Google and Apple, which both have their own custom processing chips for their artificially intelligent voice assistants.
Currently, when you ask Alexa a question or give it a command, the information is relayed up to the cloud, where a response is then processed. This process results in a noticeable pause as you wait for Alexa to process your request.